Snapdeal not to renew Aamir Khan’s contract as brand ambassador


NEW DELHI: Snapdeal has decided not to renew Bollywood star Aamir Khan’s contract as brand ambassador of the ecommerce company, two persons with knowledge of the development said. The one-year endorsement deal ends later this month.

“It was extendable by a year but the company decided against it,” said one of the persons. Snapdeal may not replace Khan with another celebrity as it looks to rationalise ad expenditure and focus instead on repeat customers, enhancing categories and trying ..

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