Flipkart ties up with top fashion designers

Flipkart on Track…

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alldayoffer1BENGALURU: Flipkart has partnered with Italian fashion company Pitti Immagine, India’s Arvind and designers including Timzy Batra and Prithvi Rao to help sellers on its marketplace create designs in line with global trends.
Trendstalk, a platform that the e-tailer has recently launched, carries insights on global fashion trends – including colour palettes, cuts, designs and fabric direction – as well as forecsasts to help sellers create and list products that buyers would likely look for. “With this move, we are essentially democratizing fashion and giving a chance to budding designers, exporters and brands to create a niche for themselves in line with current and next season trends,” said Rishi Vasudev, VP (fashion) at Flipkart. “This data was earlier only available to big fashion houses and brands.”
Apart from sharing trends and insights on the seller portal, Flipkart is also organizing offline workshops every season to handhold these sellers through their…

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